![]() The tactic was not effective on people with extreme views, such as white supremacists, Ms. However, pre-bunking is not a silver bullet. The researchers don’t have plans for similar pre-bunking videos ahead of the midterm elections in the United States, but they are hoping other tech companies and civil groups will use their research as a template for addressing misinformation. “This is one of the few misinformation interventions that I’ve seen at least that has worked not just across the conspiratorial spectrum but across the political spectrum,” Ms. The video offers examples, such as headlines that describe a “horrific” accident instead of a “serious” one, before reminding viewers that if something they see makes them angry, “someone may be pulling your strings.”īeth Goldberg, one of the paper’s authors and the head of research and development at Jigsaw, a technology incubator within Google, said in an interview that pre-bunking leaned into people’s innate desire to not be duped. One video opens with a mournful piano tune and a little girl grasping a teddy bear, as a narrator says, “What happens next will make you tear up.” Then the narrator explains that emotional content compels people to pay more attention than they otherwise would, and that fear-mongering and appeals to outrage are keys to spreading moral and political ideas on social media. A million adults watched one of the ads for 30 seconds or longer. The researchers bought YouTube ad space to show users in the United States 90-second animated videos aiming to teach them about propaganda tropes and manipulation techniques. The new paper details seven experiments with almost 30,000 total participants. Warnings, written in multiple languages, will appear as prompts placed atop users’ feeds and in searches for certain topics. Twitter said this month that it would try to “enable healthy civic conversation” during the midterm elections in part by reviving pop-up warnings, which it used during the 2020 election. ![]() Most have also not been as detailed - or as entertaining - as the videos used in the studies by the researchers. ![]() Social media platforms have made attempts to pre-bunk before, though those efforts have done little to slow the spread of false information. The strategies and tools being deployed during the midterm vote in the United States this year by Facebook, TikTok and other companies often resemble tactics developed to deal with misinformation in past elections: partnerships with fact-checking groups, warning labels, portals with vetted explainers as well as post removal and user bans.
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